Speaker Summary: 25 Online Networking Tips by Elizabeth Quintanilla on May 18!

May 12, 2015

in Job Search, LinkedIn, Networking

Elizabeth Quintanilla is the Chief Marketing Gunslinger at EQ Consultants Group. She is a people-oriented, performance-driven collaborator, consultant, and speaker with a focus on understanding the customer perspective. Elizabeth spoke to the Job Seekers Network on May 18, sharing her 25 Online Networking Tips to Ensure Job Search and Career Success.
  1. Help yourself by helping others. Volunteer with charitable and non-profit organizations. Get into the mindset of helping others. That is how you build your network, and you can actually do that more easily when you’re unemployed than you can when you have a job.
  2. Think like a marketer. Take time to develop your value proposition and consider the best way to position yourself. Spend more time developing fewer—but higher quality—emails and blog posts.
  3. Prepare for face-to-face introductions by researching the other person. Find areas of commonality. Figure out ways you can help the other person and bring value to the relationship.
  4. Build your online profile. What are you a “pro” or an “expert” in? Be active in industry groups on LinkedIn.
  5. Keep your words and actions positive. Do not “flame” people. No one likes a Negative Nancy.
  6. Use caution. While you are pushing your profile to the world, be wary of phishing schemes and other scams. Never give away a password or financial information.
  7. Do not complain. Complaints drain energy instead of multiplying it. No one likes a Complaining Charlie.
  8. Do not challenge. When you participate in an online forum, add value to the conversation instead of trying to take down the resident expert.
  9. Do not be pushy. Pushiness simply turns people off.
  10. Join industry-specific groups, and be active and helpful in those groups.
  11. Understand the power of key words. The key words you use in blog posts, profiles, and online resumes are how people find you.
  12. Blog about your passion. Doing so feeds your dreams, energizes you, and often leads to unexpected results.
  13. Network for information, not just for a job. A social and informational exchange might lead to a job, but it might not. You can learn something either way. No matter what, build your network, because your network is your net worth.
  14. Include a signature tag on all messages, even if it is just a link to your LinkedIn profile.
  15. When sending an email, use a descriptive subject line. A subject line of “hello” is not especially compelling. Also, if you change topics in an email thread, change the subject line appropriately.
  16. If you are in a group discussion and want to communicate directly with an individual, do so privately—especially if you want to communicate something lengthy, such as war stories or a personal anecdote.
  17. No. 16 applies to group emails as well. Send messages such as “thanks for the information” or “me, too” to individuals–not to the entire list.
  18. Keep forum and blog posts brief and to-the-point. No one has time to read an eight-page research paper.
  19. Create a profile describing yourself and your interests.
  20. Expand your own network by connecting to a friend’s or colleague’s network.
  21. Do not jump at every offer to join a social networking service. Some focus on lifestyle, while others are devoted to professional interests. Many mix business and pleasure. It is possible that a new friend’s kindred taste in music can lead to the discovery that she works at the company of your dreams. Conversely, you may not want to devote your time making contacts with 20-something music fans when you’re a 50-something sales exec with no interest in post-ABBA bands.
  22. Learn the culture and unwritten rules of the different social networking sites. For example, a casual email introduction may be completely appropriate on one site, but the same email on another site could peg you as awkward or ignorant.
  23. Hone your profile. Even social networking spots devoted to fun over work can lead to career connections. Make sure your profile (on any site) doesn’t include anything you would not want a potential boss to see. This is especially true if you are using a site primarily for professional purposes. On every site, position yourself as someone who is good to work with.
  24. Share, Connect & Nurture Relationships. If you want to build a relationship with a contact online, it is important to share, communicate, and connect in the same way that brand fans and companies nurture their relationships. Actions as simple as a retweet (RT) or a mention in a #Follow Friday (#FF) list on Twitter, a “like” on Facebook or an endorsement on LinkedIn can signal your interest in connecting.
  25. Create a networking plan. Make an ABC list. The A list is for people who will always help you, so reach out to them for help. The B list is for casual acquaintances who might be able to make introductions for you, so reach out to them for that. The C list is for the people you know who never follow through on anything. Do not waste time with them.


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