Speaker Summary: The right words can be magic by Dennis Welch on 10/20/14

October 20, 2014

in Career Direction, Job Search, Life Skills, Meeting Reports, Networking

The right words can be magic.

“They can get you in doors you never thought possible,” said Dennis Welch, author, publicist, singer/songwriter, who owns Articulate, a company specializing in PR and Communications.

Welch, a big believer that all things are possible through God, also purports that the right words still matter. “We’ve devalued words at a time when choosing the right ones may be more important than ever.”

In a world where we are inundated with messages and interrupted every 10 minutes, he says you must tell a story in a way that people care. And, there are three questions that matter.

  • What’s the question?
  • Who’s the messenger?
  • Why do I care about it today?

In a succinct manner, ask the question, but make sure it is about who you’re approaching, not yourself. Too many times sales professionals make pitches about “I’ve got this gadget” versus “what are your needs or problems I may solve?”

Explain why YOU matter. What is unique about you that really makes sense for them?

Create urgency and make people take action. Develop a dialogue that starts the conversation, and never put everything you know in one email.

Welch spent over a decade writing for the Gallup Organization. managing people and projects. It was a stable, good paying job, but it wasn’t until he left there that he really felt he pushed himself to the ledge to discover that he can use his talents to work for a book publishing company, before venturing out to start his own PR and Communications firm.

“I really believe that the best of things comes after the worst of things,” Welch said about crossroads in his life.

In his “lessons learned” file, he generously gives the following communication tips based on his years of experience:

  • Be a good listener
  • Remember to be a conversation starter, not “the” conversation
  • Be patient
  • Be gracious
  • Make THE point, not A point
  • Be brief
  • Take time to review an email before sending
  • Care about what reader cares about
  • Create urgency
  • Find a co-writer, a challenger-in-chief, you trust

These tips and more can be found in his book, “So . . . what are you saying?”, also available on his website www.bearticulate.com

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